iamamiwhoami

Viral campaigns are usually filled with something horrible (see: Rick Rolling), but often we get something magical and fantastic and beautiful and superb and out of this world. Such is the case with iamamiwhoami, a currently anonymous music/video project which we've gotta be pretty certain is from Sweden! All signs are pointing to Jonna Lee for the female vocalist. They remind me (a little) of another Swedish band, the horribly missed Zeigeist, who also began their minor success through a mini-viral campaign.

This video for "u-2" is electronic pop at its finest:



And their latest "n" is just haunting and beautiful and WEIRD:



I LOVE!
(THANK YOU Mr. Steven for pointing me in their direction!)